Eton launches the first Invisible Tie inspiring a new Movember movement
From the Robb Report Luxury Newswire
This November, the Swedish shirt maker Eton kick starts a campaign to raise awareness by highlighting the invisibility of men's health issues. The Invisible Tie, as the name suggests, is completely invisible. Instead, a stylish tie bar with the engraving "I Wear The Invisible Tie" demonstrates its existence.
In recent years, November has been the month men are encouraged to grow a mustache to raise awareness for the annual event of Movember. While the mustache movement is a great way to create conversation and draw attention to men's health issues, not all men (or all women for that matter) are willing or able to grow one. In response, Eton has created an accessory-The Invisible Tie- to be work with the I Wear The Invisible Tie Bar, that everyone can wear during November as well as the rest of the year.
The "Invisible" tie is sold together with the tie bar and will be available for purchase on the first of November, in stores and online at etonshirts.com for $30.00.
All proceeds will be donated to charities dedicated to supporting men’s health issues such as suicide, and prostate and testicular cancer.