First Ever Public Art Installation on Madison Avenue
From the Robb Report Luxury Newswire
The first public art display on Madison Avenue showcases larger-than-life models, the result of a mentorship by top Fashion Designers with students from the School of Visual Arts. The talent and vision of SVA's typography students has been made into fifteen, 8 foot sculptures that will be on display to the public beginning Sept. 8 through Sept. 18 between 61st and 79th Streets.
The project has been curated by Linda Fargo of Bergdorf Goodman and hosted by Madison Avenue Business Improvement District. Design Mentors include: Altuzarra, Rosie Assoulin, Francisco Costa, Jennifer Csengody, Delpozo, Alber Elbaz, Erdem, Linda Fargo, Geoff Howell, Naeem Khan, Minika Ko, Michael Kors, Ayanat Ksenbai, Humberto Leon, Carol Lim, Phillip Lim, Adam Lippes, Proenza Schouler, Jonathan Simkhai, Isabel & Ruben Toledo and Jason Wu. It has been directed by Yelena Deyenko, Co-Founder of Spirit and Flesh magazine. The public art exhibition project began when award-winning designer & SVA professor, Olga Mezhibovskaya, asked her graphic design students to create textile designs using solely typography and subsequently, to create paper dress models from their designs and ultimately fully realized garments.
A special thanks to Matthew Bauer and Amy Rosi of the Madison Avenue BID and Lou Iacovelli of Atelier Creative Services whose idea it was to bring the exhibition to the public and transform Madison Avenue into NYFW's longest runway.