Women, It's Time: Eleven James launches women's collection for luxury watch membership
From the Robb Report Luxury Newswire
NEW YORK, NY (Nov. 15, 2016) – Eleven James, the pioneering experience platform that maximizes dynamic access, variety, and value in the consumption of luxury, today introduced an extensive collection of the most desirable women’s timepieces on the market. The Women’s Collection – which can be viewed here: www.elevenjames.com/collection/women – includes watches from Rolex, Cartier, Bäume and Mercier, and more, starting at $149 a month. The announcement was made today by Randy Brandoff, Founder & CEO of Eleven James.
“I am thrilled to announce the launch of Eleven James’ Women’s Collection,” said Brandoff. “Since our inception almost three years ago, we’ve received enormous demand for women’s watches, and an extended offering of unisex watches. Doubling the audience for the Eleven James member experience is extremely exciting, and the expansion of the Eleven James community will provide enhanced selection, service, and enjoyment for all.”
Founded in January 2014, Eleven James launched with luxury men’s and unisex timepieces. In response to both existing demand and cultural and style trends, Eleven James has now expanded its offering to include women’s timepieces. Despite the growing presence of “smart” devices for athletics and other specific use cases, luxury watches remain one of the most personal and curated elements of fashion-conscious men’s and women’s wardrobes.
Eleven James provides members with unmatched access to an incredibly diverse collection of watch brands and styles at a fraction of the cost to purchase a single one, aligning with consumer behavior that increasingly prioritizes access and experiences over ownership. Whether a member wishes to test-drive a watch before making a purchase, likes to change up their style seasonally, or wants to revitalize their existing collection, an Eleven James membership can be personalized to suit virtually every desire.
Beyond watches, Eleven James members enjoy access to both world-class service and complimentary benefits from a range of Eleven James’ partners in the travel, fashion, hospitality, and spirits industries. An Eleven James membership makes a remarkable gift and a memorable shared experience for couples, friends, and co-workers alike.
Women’s Collection memberships are available for pre-sale beginning today, with initial watch rotations to commence in January 2017.
ABOUT ELEVEN JAMES:
Eleven James™ is a pioneering experience platform that provides dynamic access to an unrivaled collection of luxury timepieces. Members also have access to a myriad of personalized benefits and services, as well as exclusive events and experiences. For further information on individual and corporate membership options, please visit www.ElevenJames.com or call 855-ELEVEN-J (855-353-8365).